When it comes to logos it’s a love hate relationship for me. Sometimes I thoroughly enjoy the creative process of bringing a logo to life with just a pencil and sketch pad. Others times it feels like I’m in 8th grade detention staring at a blank piece of paper wanting to do anything but the work that’s in front of me. From a creative standpoint the only way I know how to explain it is regardless of my efforts, sometimes it clicks and sometimes it doesn’t. Now that I’ve been all TMI explaining my idiosyncrasies about logo design here are a few examples.